To think strategically about web-based visual content, you need to do more than just choose which images to use. You also have to make sure these images are suitable for large and small screens. It would be great if the images fit all screen sizes. Uploaded a file (image from a single source) and Clipping Path went well. Not all images make your life so easy. Sometimes it’s worth your time to provide multiple versions of an image to get people what they need from an image on any device. So, says Buddy Scalera, senior director of content strategy at The Medicines Company. In his “Smart Content Conference” talk, “Creating and Executing Scalable Visual Content Strategies,” Buddy told us that he’s all for a single source…unless that’s not the case. He advocates what he and others call “mostly COPE” (COPE-M), especially when it comes to images.

Why it’s hard to cope with some images Clipping Path

COPE stands for “Create Once, Publish Anywhere”. COPE content is single-source content. In many respects, the COPE content is desirable. You simply create a block of content (product description, specs, definitions, images) and the system can pull (rather than paste) that block content into multiple deliverables. When you update the source, the updates will fluctuate in your repository. COPE content is beautiful. high efficiency. This is logical. It saved the company millions of dollars in translation costs. It can help Clipping Path avoid embarrassment, madness, and inconsistencies that lead to lawsuits. COPE works well with text, audio and video (if you’re using YouTube). However, sometimes COPE is the wrong approach. Modern browsers reflow your text, but images shrink by device. An image that looks great on a desktop might not be recognizable on a smartphone. (Hello, pinch and zoom.)

How to Think About Multi-source Images Clipping Path

Clipping Path

That’s where the M in COPE-M comes in. “While preparing content for multi-channel multiplexing is a good goal, not all content can be effectively scaled in the COPE model,” Buddy said. In this article, I summarize Buddy’s advice from his ICC talk. All images in this post are from his slides, unless otherwise stated, all quotes are from his speeches and my subsequent conversations with him. Buddy drops what Clipping Path calls a “truth bomb” about images: they are not the same as text. Text is suitable for a single source because text can be separated from appearance. Cascading style sheets allow text to vary from instance to instance without changing the underlying text source. “Text is a fantastic, flexible, fluid, reusable, channel-agnostic asset that is very useful in the digital world,” he said.


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