Whether it be the introduction of new user-led privacy policies like GDPR or the upcoming phasing out of third-party cookies, it is now harder than ever to track consumers’ activity and harness their data across a varied range of touchpoints on a number of unique devices.

However, Google has now entered the race with the likes of Facebook and Amazon, for example, and launched its own revolutionary software: Enhanced Conversions.

Google Ads Consultants and PPC experts

alike are now starting to catch up with and counteract these new policies, concentrating more on ads Business Development Directors Email Lists that aim to capture a consumers’ mind first before their data, notwithstanding the fact that they may be using a certain device or displaying a particular type of buyer trait.

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Facebook has been ahead of this new-wave for quite some time and has positioned itself at the forefront of the privacy-led revolution online, however, thanks to Enhanced Conversions, Google and Google Ads experts, in particular, have now thrown their hat into the ring.

As the launch of this new technology promises to bridge the gap between privacy concerns and a growing fear regarding the lack of data-led conversions, it’s important to understand everything there is to know about Google’s new Enhanced Conversions software.


When launched, Google initially said

Enhanced Conversions is a feature that can improve the accuracy of your conversion measurement. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.”

First-party data is one of the most valuable commodities in the world; consequently, moreover, everyone from big tech companies to your local Google Ads agency is therefore now pursuing ways to integrate new data privacy tools into their strategies, and Google’s Enhanced Conversions is no exception.


Great marketing agencies do not work alone

Understanding who is in their connected web of partnerships and what each partner brings to the agency, and residually you the client, is an integral piece of choosing why that agency would benefit you.

of my list because of the precedence that those agencies’ partnerships have.

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