Email marketing involves sending targeted messages to a list of subscribers to nurture relationships, promote products, and drive conversions.
Why It Works:
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Offers one of the highest returns on investment (ROI).
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Provides a direct, personal communication channel.
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Can be fully automated for efficiency.
Examples:
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Welcome email sequences
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Abandoned cart emails
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Newsletters
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Promotional campaigns
How to Apply:
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Build an email list architect database through website opt-ins and lead magnets.
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Segment your audience based on interests and behavior.
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Personalize your emails to increase engagement.
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Use A/B testing to optimize subject lines and content.
Pro Tip:
Implement automation workflows for lead nurturing and customer onboarding to save time and increase effectiveness.
5. Pay-Per-Click (PPC) Advertising Strategy
What is PPC Advertising?
PPC is a paid marketing strategy where advertisers pay each time someone clicks on their ads, typically through platforms like Google Ads, Bing Ads, and Facebook Ads.
Why It Works:
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Delivers instant traffic.
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Provides tapping into existing audiences measurable and controllable ad spend.
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Targets specific demographics and user intent.
Examples:
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Google Search Ads
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Display Ads
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Retargeting Ads
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Social Media Ads
How to Apply:
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Conduct keyword aruba business database research to target high-converting phrases.
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Set clear campaign goals (traffic, conversions, leads).