But for the readers who don’t know that yet, I briefly explain this principle below. When we’ve got something, we (all) feel a certain pressure to somehow “pay back” it: that’s what the principle of reciprocity boils down to in one sentence. Think of it Latvia WhatsApp Number List as a kind of emotional bank accounts that people have with each other. If they are no longer in balance, we want to equalize them. For example, did your neighbor help you in the garden for an afternoon? Then you automatically feel a certain pressure to do something in return.
It As A Kind Of Emotional
So there’s a good chance that you’ll say ‘yes’ if that neighbor asks you for a favor at a later time. When emotional bank accounts are out of balance, we want to equalize them. Two Goals for Reciprocity The principle of reciprocity is best used for two purposes: if you want to build a relationship with someone or if you want to motivate someone to take a certain action. Below I explain what I mean by that. I will also tell you how you can increase the chance of a successful operation of the principle in both cases, because you want to know that, of course.
Kind Of Emotional
Building relationships Thus, the principle of reciprocity is base on the pressure we feel to repay for what has been given to us. A gift can therefore be a nice stepping stone for a relationship. A situation that illustrates this perfectly is a change that Cialdini personally brought. About at a large fast food restaurant in the US. The owner of that restaurant wanted his visitors to spend more. To make that happen, Cialdini decided to give everyone a key ring upon entry. With that gift he secretly made sure that the visitors felt a certain pressure to give something back.