A good example that Karl mentions is the search for a new carport. Some sellers show off the fact that they use polycarbonate material or that they have the widest range. But if you ask the customer: why do you want a carport? Then come Guatemala WhatsApp Number List completely different answers, such as never scratching in the winter or no more falling leaves on the car. Speak the target audience’s language and communicate what they are really looking for. You can ask your website visitors a poll or question for free via the Hotjar tool , so just try it out on your website. It’s easier than you think.

Come To The Website

Start with the functionality The pyramid of Eisenbergen has 6 stages. From functional : the functional properties of the website, to persuasive : convincing the customer to buy your product. conversion optimization According to Stefan, a common mistake is that people often start at the top. For example, the color of a button is changed, while the button doesn’t even work. So always start with functionality. Test whether all functions work and do not limit yourself to 1 browser and 1 device. Is something not working? Then you solve that first and then you can only go one step up in the pyramid.

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To The Website

Testing A and B A B testing is outdated according to Steen Rasmussen of IIH Nordic. Why would you show option A if person x chose option B? He compares it to plums and apricots. One likes plums, so you give them a plum. The other likes apricots better, so you give them an apricot. Does the person like a bit of both? Then you give a mix. You should do the same with your website. Work out specific personas and experiment which content works best for each persona. This fits in seamlessly with the personalization trend.

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