An 8×8 campaign isn’t just about sending messages; it’s about delivering value, solving problems, and building relationships. The core objectives include:
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Brand Awareness: Introduce your brand to cold or warm leads.
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Lead Nurturing: Keep prospects engaged over time.
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Trust Building: Consistently overseas chinese in australia data offer useful information to establish authority.
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Lead Conversion: Move the prospect from interest to decision-making.
When done correctly, an 8×8 marketing campaign can drastically increase conversion rates, customer engagement, and brand recall.
How to Structure an Effective 8×8 Marketing Campaign
Creating a high-performing 8×8 marketing campaign requires careful planning, audience segmentation, and a clear message strategy. Here’s a step-by-step structure you can follow:
Week 1: Initial Contact
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Goal: Introduce timing in mobile engagement yourself or your brand and provide a compelling reason for engagement.
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Tactics:
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Send a personalized email.
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Make a brief introductory phone call.
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Deliver a welcome direct mail postcard.
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Week 2: Provide Value
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Goal: Offer educational content that addresses the prospect’s pain points.
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Tactics:
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Share a helpful fans data blog post or industry report.
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Send a free resource like an eBook or checklist.
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Week 3: Social Media Engagement
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Goal: Connect on social platforms to build social proof.