Microsoft has announced surprising news: linkedin. The social network to enhance contact between people and organizations. Has been bought by Bill Gates’ company for 26.2 billion dollars. It turns out to be the biggest acquisition since CEO Satya Nadella took over the company. Although it will undergo integration into Microsoft software. Linkedin will continue to retain its Benin phone number identity. Culture and independence. So its CEO. Jeff Weiner. Will continue to be in charge but under Nadella’s orders. What is the reason you have made this decision? Satya Nadella and Jeff Weiner announcing Microsoft’s purchase of linkedin First.

We must remember that an important part of the target audience that Microsoft addresses are companies. Having in its product portfolio tools that seek productivity in the cloud. Such as Office 365 . Of which there are already 1.2 million users. Linkedin will Benin phone number Microsoft with immediate access to 433 million members so it will no longer depend on social networks like Facebook. Twitter. Instagram and youtube as a method to connect with its public by having its own social network. That said. Linkedin’s vision of creating economic opportunity aligns perfectly with its goal of reinventing productivity and business processes by leveraging its professionally-oriented portfolio products.

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According to Satya Nadella. Its goal is to turn linkedin into a professional network that is the surface of applications such as Skype acquired in 2011. Outlook . Office and even Windows . So that it can become a space that connects professionals with each other through shared meetings. Notes. And emails. What will Microsoft be able to do with Linkedin? We must not forget that with this Benin phone number Microsoft will gain access to the large database of linkedin professionals and get fully involved in the social conversation: You can use the data from the professional profiles and resumes of the millions of users on Linkedin to find out who the IT managers of companies are.

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For example. Will be able to establish promotion and dissemination strategies for your products on the social network. You will be able to analyze the insights of the professionals’ conversations for the redesign or creation of new products or services. You can use Cortana as a virtual assistant in the social network. Can manage advertising from your ad platform and Benin phone number it with Bing ads . You can enter directly into the conversation between professionals. To control the space where professionals establish their networking to try to increase their market share or recover what they had lost to other brands. You can extend your Office 365 suite of business productivity tools with linkedin and Pulse integration .

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Therefore, can link Skype with linkedin and slideshare to improve the performance and analytics of video meetings and webinars. You can integrate it into business solutions in your ERP and CRM tools . Linkedin could be the default messaging platform on Windows . If you want to learn what things you can do for free with likedin. Click here . Social networks have been a difficult Benin phone number for some large corporations. Therefore, seems to have moved to position itself on the social platform. Will Google respond to this action by buying Twitter to reinforce its strategy? Or maybe it will be done with Slack? Many companies today have not yet planned to advertise on social networks to increase their sales opportunities.

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