Otherwise, you won’t be able to determine the success of your Google Ads campaigns. You then need to implement these KPIs in Google Analytics. This way you can determine the success of your Google Ads campaign with the automatic Uruguay WhatsApp Number List Google Ads link. What is the commission value or gross profit for your most important campaigns compared to the investments? Determine the attribution model for your main campaigns How do Google Analytics and Google Ads calculate your conversions? By default, Google Analytics uses the latest indirect click model last channel.

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Google Ads uses its own attribution models that only Google Ads includes in the calculations. Unfortunately, both models don’t always provide a realistic representation of your Google Ads results. Example: A client’s online marketing agency uses a Google Ads attribution model. However, my client uses Google Analytics as an analysis tool, as he invests in more channels than just Google Ads. You may be wondering: Is it really a big deal to use a Google Ads attribution model? It’s much easier to apply your Google Ads attribution model, isn’t it? Then you don’t have to keep switching between Google Ads and Google Analytics.

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That’s right. However, the differences can be abnormally large if you also invest in other channels: attribution model Google Ads Google Analytics Just look at the conversion value of paid search. The difference in conversion value between Google Ads checkout model and time decay model is huge. If you optimize your Google Ads campaign based on the Google Ads model, you overvalue your campaign results. My advice is to make a choice for a suitable attribution model for your Google Ads campaigns. What is a practical attribution model to use? I cannot give a ready answer to this.

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