Brought us machines capable of writing sonnets , programs with powerful visual processing algorithms , deep learning algorithms capable of detecting skin cancer as efficiently as a dermatologist , and…

The year is ending and the Martechs promise to give us many new surprises next year. Before we jump right into 2019 trends, let’s recap and see what 2018 left…

Loyalty: It could be said that the ultimate goal of all marketing strategies is to get loyal customers, that is, that they return to buy again and again. In the…

Implementing marketing automation in a company is not a guarantee of success if it is not done well. Follow these 5 golden rules to ensure that your investment of time…

Choose where to invest the advertising budget that we have designated according to its own criteria is not new, we had already seen it in Adwords express, for example. The…

In addition, AIs can not only compare “hard” data between candidates, they are also able to identify emotions, aptitudes and preferences through analysis of videos and social networks. 4.- Prevent…

You depend on paid advertising Finally, it is important that you take into account that, although paid advertising on sites like Google or Facebook can be a great ally for…

Hunches sometimes lead us to the right answers, but big data always does, so it’s better to bet on analysis than simple intuition. By this we mean taking into account…

However, with proper monitoring, the system can detect correlations and predict outcomes much more accurately than an analyst could, simply because it can consider so many more factors at the…

Do you know how you can take your marketing automation to the next level using Machine Learning? It is not a science fiction story. It is a reality that your…

Were four and a half more likely to already be using highly integrated marketing technology in the cloud . Half of the companies and marketers surveyed in the study indicated…

For example, if a user visits us for the first time, we can offer him an attractive discount on his first purchase. If you come from a search for comparative…

In the era of digital marketing and automation , one of the main goals of companies is to offer increasingly personalized experiences to their customers, not only when purchasing your…

Orecisely the one that adapts 100% to the needs of your business. Try not to skimp on features that you do need, and don’t overspend on others that look very…

A user who signs up for our news newsletter is not necessarily at the same purchase stage as one who downloads a discount coupon. In addition, the probabilities that both…

Such as your website, email marketing , Apps, different promotion channels, customer management CRM, etc. The more automated your entire sales process, subscriptions, downloads, etc., the greater the overall productivity…

Do you want to know if Growth Hacking can help your company grow a lot in a very short time and with a minimal investment? 2 September, 2019Uploaded by Assul2Posted…

Therefore, According to the demand Machine Learning is one of the most important technologies behind dynamic prices on the internet in the tourism sector, as in the case of hotels,…

Therefore, Machine Learning and Artificial Intelligence are drastically changing the digital marketing we are used to. Do you want to know how to take advantage of these new technologies in…

To form a complete and coherent picture, but don’t worry, we’ll fill in the rest in the following steps. 3.- Look for an automation solution that suits the needs of…

You will be surprised to know that only 18% of marketing managers use the retention rate to measure the success of their strategies, but just as there is a customer…

Mapping the Customer Journey of your customers is not an easy mission. In fact, it is very likely that you still have large areas of opportunity in your sales funnel.…

Many times we do not want to settle for the organic traffic that content can achieve, or we need to boost its results through paid advertising. In this case, automation…

Do you think automation and content creation in digital marketing are not compatible? Then you are losing a great opportunity to optimize time and resources . 24 September, 2019Uploaded by…

In their purchase process As people become more accustomed to interacting with artificial intelligence every day, chatbots are beginning to play a more decisive role when it comes to accompanying…

Points of contact, you facilitate the prospect’s transition from one to another and accelerate their progress to the final stage of purchase, providing a reliable experience that is perfectly adapted…

Remember that every sale you make has to be an open door for future sales. So take advantage of high seasons to give points or discount coupons that can be…