The emotional route When consumers take the emotional route, they act quickly and impulsively. They are driven by feelings and are more likely to make impulse purchases, for example. This is an automatic system, originally based on our Albania WhatsApp Number List fight-or-flight response. 2. The logical route The logical route is a lot slower and based on analysis. For example, consumers compare the prices of a product online. This response counterbalances impulsive emotions and takes time, motivation and energy. In this route, consumers are quicker to abandon a purchase because they think more about their actions.

Simple Return Policy You Keep

Focus on positivity Positive emotions cause shoppers to complete purchases faster because they are linke to automatic processing. If consumers take the emotional route and experience positive feelings while shopping, they complete a purchase faster. To get the most out of your customer journey , it is therefore important to stimulate positive emotions. Avoid negativity Negative emotions during the shopping process, on the other hand, can cause an emotional route to change into the logical route. If consumers have to put in a lot of effort to enter their details while shopping, they think twice about their purchase.

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Policy You Keep

Is it actually worth it? Do they actually want to complete this purchase? The emotional impulse purchase turns into a logical, thoughtful purchase. This sometimes makes them doubt and in the worst case results in the abandonment of the shopping cart. Negative emotions should therefore be tone down as much as possible. Emotional rollercoaster during all shopping phases [practice] Emotions and the completion of the purchase are therefore inextricably linked. To get the most out of the customer’s emotional customer journey, it is important to take these emotions into account.

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