Did you know that there is already a technology capable of generating very specific behavioral profiles of each customer that comes to your e-commerce? And not only that, you can also take the appropriate action in a completely automated way. Introducing Semantic Webhooks. 21 January, 2020Uploaded by Miguel Angel Narvaez CamachoPosted in Digital MarketingViewed 1031 times Semantic Webhooks: What’s New in Deep Behavior Profiling Today it is practically impossible to have a successful e-commerce without resorting to sophisticated automation and data analysis tools.

Simply and simply because competition is fierce and users are used to increasingly amazing web experiences and more personalized predictions every day. to your tastes. And what exactly does a webhook do? because it allows you to translate the complex general behavior of a visitor on your website, into specific customer preferences with a high conversion potential….in real time. To understand how Semantic Webhook works, it’s helpful to first take a look at the basics of “page view” and “webhook” and refresh the information a bit.

Page Views And Webhooks

How do they relate to customer behavior Afghanistan WhatsApp Number List and automation? Until recently, one of the most common indicators use. To measure the interaction of a visitor in an e-commerce was the views or page impressions. Or “page views”. That is, the number of times a given URL is fully loaded. In the same user’s web browser. For example, a page may have three hundred. Views during the day, but that does not mean that it has had three hundred visits. From different users, it could be that in reality it has only had one hundred. And fifty visitors with an average of two page views each.

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If a specific user has three or four page views of a product. We can deduce that he is very interested in it, but for one reason. Or another he has not decided to make the purchase and perhaps needs a push. In the form of a discount coupon. . On the other hand, webhooks are user events. Or behaviors that trigger automated actions. For example, imagine that you want. To give a special discount to all users who enter your site this week but. Who have not purchased any product for more than a month. Another example. Maybe you want to offer a special coupon to all new users who open the welcome email within the first 48 hours of their registration.

The Page View Indicator Will Only Tell Us

As you probably already know, to configure a webhook it is necessary to program an event notification in real time through HTTP. Without going into more technical details, it is clear that webhooks are essential tools for any web automation strategy, and also if you want to have an interactive e-commerce that responds instantly to user needs. But are page views and webhooks enough to create highly personalized profiles and take highly effective conversion actions? The answer is no, not anymore. Semantic Webhook: a Sales Manago innovation for your e-commerce Semantic Webhook is a technology that not only tracks much more specific website events than page impressions.

But also combines artificial intelligence capable of giving these events meaning and acting accordingly. To understand it better, let’s take an example of a product page from the online catalog of a famous supermarket chain: As you can see, there are eleven touchpoints with which the customer can interact. The page view indicator will only tell us how many times the page has been loaded; a webhook could, at most, send a discount coupon to users who stayed on the site for certain times or at a certain time.

 

 

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