That occurs later on”. But let’s start from the basics, what is an emotion? what exactly does it have to do with marketing? Meanwhile, an emotion is an irrational state that resides in our subconscious and that influences the rational aspects of decision-making processes. In fact, if the emotion is positive, the purchase can be made, in the short or long term. Neuromarketing consists in the use of neuroscience methods and investigations, connecte to marketing and observation of the consumer’s response to purchase

How Decision Making Works

The first part is realized through the new brain, the second with the middle brain and. The Nigeria Phone Number last with the primitive brain, this means that our subconscious focuses on. The survival aspects (primary needs) and on the libido on emotions. This therefore implies that we do not always buy out of necessity, but we are also positively entice by stimuli, pleasures and comforts. We all know how important are those Marketing processes dedicate to the infrastructure of the so-calle Brand Awareness to ensure that the strength of a company enters the common imagination in order to make advertising effective and immediately associable with the reference brand.

How Decision Making Works

Nigeria Phone Number List
Nigeria Phone Number List

These studies respond to a real nee of the human being; in fact, neuroscience has shown that .  storytelling animal “: when face with a fact we automatically construct a story. It is part of the functioning of our brain that cannot bear the void of meaning. Around each fact we create a meaningful, even partial, story. To provide a real understanding of the processes we are talking about, the definition associate with the entry

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