Learn about the decision-making processes and the influence of the environment to gain a better understanding of the multiplicity of these variables. Variables For example, think of: the different ways in which information can be processed  system 1 & system personal variables of your visitor, such as familiarity with your brand or product the large amount of situational variables, such as the device your visitor is on, the moment your visitor Portugal WhatsApp Number List visits the website, and whether the visitor is mainly at home on the couch or in an overcrowded train and the emotional state of your visitor, the weather, the political situation situational factors Although not all of these variables are easy to measure, they all influence the behavior of your visitor.

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Therefore, always keep this in mind when analyzing your data and formulating new hypotheses. Formulate research questions If you take a critical look at your behavioral data and compare the segments, you can start formulating research questions. Check out the data to find out what’s happening on your page. Where are visitors hindere in achieving their goal? What decision should visitors make in that regard? And how can you better guide them in making this choice? Then check what you already know about your research question and formulate a hypothesis.

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In this way you arrive at a data-driven hypothesis about the behavior of your visitor. When asking your research questions and hypotheses. Make sure you keep a broad view and always look for alternative explanations for the behavior. Also read: Conversion optimization: structure your process Investigate possible explanations. The behavior Because behavior is so complex and there are a multitude of variables influencing it, it is very important to validate your behavioral analysis.

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