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Managing product lines and variations

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  • Ensures products remain relevant in changing markets.

  • Aligns offerings with customer expectations.

  • Drives product innovation and lifecycle management.

Key Activities:

  • Conducting product development cycles.

  • Evaluating product performance.

  • Enhancing features based on feedback.

SEO Tip:

Target phrases like “product fusion database lifecycle management,” “improving product offerings,” and “service innovation strategies.”

3. Pricing: Determining the Right Value

Definition:

Pricing is the marketing function that establishes the appropriate price for a product or service to balance profitability with customer willingness to pay.

Importance:

Key Activities:

  • Conducting competitor price analysis.

  • Calculating costs and profit targets.

  • Offering discounts, bundles, or dynamic pricing.

  • Adjusting prices based on market changes.

Pricing Strategies:

SEO Tip:

Use keywords like “pricing strategies in marketing,” “how to price a product,” and “pricing models for success.”

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