We’ve been experimenting since the early days of CMI. (Ok…sometimes “experimentation” is code for “we don’t really know what we’re doing, but let’s try…”.) As the business matures, we focus more on what works , and process processes around these methods to make them as efficient and effective as possible. But just because we better understand what works doesn’t mean we should stop trying new things. So our editorial Banner Design team is running some experiments this summer, and we want to take you on that adventure. Our goal is to be transparent about what works and what doesn’t to ultimately help you with your content marketing.Before looking at upcoming experiments, I would like to share what we tried – with surprising results. About 18 months ago, we decided to republish a well-performing blog post.

While We Sometimes Update These Posts With Banner Design

While we sometimes update these posts with current information or new examples, other posts are republished with little change. I will be frank. A lot of people on the team didn’t think it was a good idea – they didn’t like the idea of ​​us not releasing new content. And, I’ve had people outside of CMI express the same assumption, as this contributor’s email excerpt illustrates: “I think fresh, original, and original Banner Design is much better than re-running the same article!” But you know what? No one complained that they didn’t get brand new content every day. (And we don’t keep it a secret either. We include a special logo on all of these posts – popular). Republished posts (with small or large changes) had similar effects. Our republished posts are often the best performing posts each month, generating massive subscriber, traffic and social share metrics. So what else can we try to go against the prevailing view? 

Over the Years, We’ve Tried Many Ways Banner Design

Banner Design

Over the years, we’ve tried many ways to cover the world of content marketing and the expert insights the Smart Content Conference provides at the conference. Live blogging is a failed failure. Scheduling other people’s coverage is time-consuming and doesn’t really help our mission. Our current strategy is to cover meetings temporarily. In the past, we’ve published articles on content marketing approaches to specific Banner Designor industries. These positions were overly niche-focused and never performed well, so we decided to make a bigger expansion. However, as the content marketing space gets noisier, we’re going to try again with vertical niche content. Look for a series of posts that cover key verticals where we understand the lives of our audiences. And, we’ll use the input of experts who present Industry Labs for these industries at Content Marketing World.

 

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