Dark mode in email marketing: benefits & optimization tips do To do content marketing well, you need to create less content do Stefan van Ballegooie of Allianz puts it nicely: a large tree starts with a small seed. The same goes for CRO. Don’t immediately Greece WhatsApp Number List waste thousands of euros on a usability study, if you actually have no experience with this yet. You can do a small usability study for 0 euros. According to Stefan, you can solve 80% of usability issues by conducting a survey among only 5 people. Where do you find those 5 people.

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Just in a (non-involved) department or in your target group. 2. Collaborate with other departments As a conversion specialist you have to work together with other departments to achieve a successful result. If you don’t do this, experiments will fail, according to Tom van den Berg of Online Dialogue. It cannot be the case that developers put new features live while the CRO team is just running a test. That is why it is good to work on 100% validation in the organization. Conversion optimization should be woven into every department, allowing for greater understanding and stronger results.

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The goal: programmers who put points live, which have been extensively. Tested in advance by the CRO specialists. 3. Examine the mind of the target audience I came I saw I left , this is how Karl Gilis from AGConsult started his presentation. Lots of visitors, but hardly any conversion… Sounds familiar, doesn’t it? That’s because we don’t think from the customer’s point of view, but from the company’s point of view. 80% of organizations say they are customer-oriented. But when it comes to the customers themselves, only 8% say this is actually the case. So a big difference.

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