Back in the day, marketing assets consisted of tangible products, for example, leaflets, books, printed catalogues, and so on. The Oman Phone Number List rise of the Internet changed what we consider marketing assets. Marketing assets are all the metrics, strategies, and documents that help your company grow. The new definition of marketing assets does not make things easier. On the contrary, you could easily track the number of printed leaflets. But how do you measure all the new metrics? How do you protect your brand from a crisis, and how do you measure the effects of your PR campaign? What are your marketing assets then? How do you track and calculate them? How do you protect them? In this article, we’ll list the top 10 marketing assets of the digital age! a person sitting next to a mockup with graphs and diagrams In just 40 minutes, you will get to know the most important aspects of managing your brand reputation. And the best part is that the course is free!

 

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Brand reputation management, take a look at these articles: Start with social listening. If you want to avert a crisis, you need to Oman Phone Number know what people are saying about your brand. That way, you can spot all negative comments right away and react before it all hits the fan. Have a crisis response team in place. Engage your employees from different departments, so you have a holistic view of the situation. Update your crisis management plan at least once a year. People might forget what their role is in the process. Prepare draft statements. The statements will save you a lot of time in the most hectic first stage of the crisis. Do you want to know more? We got you covered! Take a look at our additional resources: set industry benchmarks.

 

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Numbers which will make it easier to assess your performance spot any third-party crises that might affect your business. Some crises tend to affect not only the company in question but also brands from the same business niche. identify market opportunities that will help you increase market share make well-informed decisions based on all the data you’ve gathered How do you perform competitor analysis? The Oman Phone Number List whole process is about gathering and analysing data. Thankfully, there are special tools dedicated to competitors’ research. Here’s everything you need to know about competitors research: How to perform competitor analysis? The more people know about your brand, the better. Increasing brand awareness will help you establish your brand as an industry leader and reach brand new audiences.

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